“Brittany Statt, marketing director, Rohrbach Brewing Company, says that the opportunity for brewers to create buzz surrounding the day is, in part, thanks to two trends. The first, she says, is the appeal of purchasing unique gifts for friends and family. The second is the continued growth of the maker and shop local movements, combined with the consumer desire for experiences.”

“Rohrbach Brewing Company’s marketing director, Brittany Statt, sat down and had a candid conversation with Dejabrew about what they are doing as a brewery to stand out, how important glassware is, and tips on how to build a legacy brewery brand. You’ll find this interview provides insight on how to Build a Legendary Brewery Brand. “

“Situated on the banks of the stunning Lake Ontario in New York, Rochester is a place that is packed with charm, character, and unique ambiance. This is a city that has loads of sights and attractions for visitors to enjoy, so anyone coming here - tourist or resident - can look forward to a diverse and exciting experience.”

“Rochester, when I was a kid, was just a place that was somewhat close to Toronto that seemingly every other year I’d visit for a hockey tournament. At that time, my list of “fun things to do in Rochester, NY” probably revolved around which places served the largest glasses of Coca-Cola and were conducive to 12 year olds with alarming sugar buzzes.

Let me first start by saying that I’m glad my relationship to this city I’m now truly fond of did not end there.

It was high time that I had some content up on my site about what to do in Rochester, and not just because it’s close to Toronto, my hometown, but because Rochester has an immense amount to see and do.”

“Rochester's oldest craft brewery is teaming up with the one of the area's oldest cultural institutions for a dessert-influenced beer. To celebrate The Little Theatre turning 90 next month, Rohrbach Brewing and the theater are releasing the House of Silent Shadows Prohibition Porter, which gets its name from the theater's original nickname due to its roots as a silent movie destination”

“I was hoping it would (make it 25 years),” Rohrbach founder/owner John Urlaub said with a grin and a chuckle. “You never know. You never look that far ahead. It’s amazing. The first one was crazy, because we kind of did it all. The venue has changed many times, but we finally landed in the right place. It’s the perfect fit.”

“In recent years, there’s been a trend of high-alcohol content barrel-aged stoutsalong with double, triple, and imperial IPAs. To give a reference point, an average beer is around 4.5 to 5 percent alcohol by volume. Some of these barrel-aged and over-the-top IPAs are sitting at 12 to 15 percent and above. These are the kinds of beers that deserve your respect (and require you to call an Uber). They’re also likely to be the only beer you imbibe in any given night.

Over the past year, companies have bucked this pattern by creating lower-alcohol content cocktails and beers. These sessionable, sometimes crushable low-ABV beers are perfect for summer drinking. That’s why we asked some of our favorite brewers to tell us the best of what’s on the market.”

“Jim McDermott, Director of Brewing Operations for Rohrbach Brewing and one of Rochester’s longest serving brewers talks keeping a legacy brewery relevant and his approach to traditionalism and experimentation.”

“But hidden on the Erie Canal between Albany and Buffalo sits the hands-down best beer city in the Northeast. A one-time Kodak industry town that’s combined its spirit of education and creativity with the tradition and history of big business, Rochester has turned itself into a top-tier craft-beer destination.”

“Every time I make a small batch that winds up being popular enough that it needs to become part of our large-scale Neoteric Series, I have a Proud Dad kind of moment.”

“Heading out to Rochester again for a new beer from Rohrbach Brewing Company-their Radle On. Brewed to be a beer that is made for hot summer days, this beer will definitely find a warm welcome in Buffalo. Radle On is a lemon Radler more commonly known today as a Shandy.”

“In the age of one-offs, seasonals and special releases, planning for these and marketing them properly takes time and effort.

For Rohrbach Brewing it means Brittany Statt, the brewery’s marketing director, is a central component in helping direct a successful campaign and release.”

“Rochester's Rohrbach Brewing Company (pronounced ROAR-bahk) has been around since 1995, making it the Flower City's oldest craft brewery. Its venerable lineup of beers like Railroad Street IPA and Blueberry Ale have been available in cans since 2014.”

Beer talk: Pioneering Rohrbach evolves, grows When John Urlaub started Rohrbach Brewing in the basement of the German House in 1991, he never had plans for global domination. He wanted to build enough brand equity so he could sell his beers in and around Monroe County. And now, 25 years later, that goal hasn't changed..

Find yourself playing tour guide? 7 beer destinations to take visitors in Rochester | Beer is booming in and around Rochester. The entire upstate beer scene is bustling and expanding rapidly. In just the last five years, we've gone from three breweries in Monroe County to 25 currently...